SAIRIYO

An independently led and executed comprehensive branding project, taking charge of both the conceptual development and the creation of all associated visual assets. Crafting a cohesive brand identity, including designing logos, selecting color palettes, creating typography guidelines, and producing marketing materials to ensure a unified and professional presentation._Sairiyo is a premium streetwear label redefining Tokyo’s fashion-forward culture with sustainability at its core. Designed for conscious youth aged 16–30, Sairiyo blends style with purpose, creating clothing from recycled and biodegradable fabrics._The brand behavior "cycle, reuse, and upscaling" shapes everything we do, from our seasonal wordmark variations to retail stores designed with curved, organic forms and sustainable materials like wood. Minimized waste with reusable packaging options encourages customer participation through recycling drop-off points. Sairiyo’s bold logo serves as a badge of circularity, proudly displayed on upcycled pieces to embody the mission: giving fashion a second life.